Washington, DC, is home to over 70 museums. Yes, 70. So when National Geographic asked us to create a campaign for their new, DC-based museum, we needed to make it stand out.
For years, our highly successful Freshpet campaign, “It’s Not Dog Food, it’s Food Food,” has reshaped the way pet owners think about feeding their dogs. Steve Schirripa joins to make the point unmistakable.
Orchard Valley Harvest was fighting an uphill battle: the snack nut category was shrinking, younger men saw nuts as healthy, but boring, and category giants were dominating with much bigger budgets. We needed to drive sales and make Orchard Valley Harvest relevant to a new generation.
Other spreads already owned everyday eating and occasions. To drive adoption, Nutella needed to win the moments that move product.
