Shhhhh, Chill.

My/Mochi ice cream is the perfectly-portioned frozen treat every family's freezer deserves. But for parents who are constantly stressed and stretched, it’s more than that. It’s a moment of calm in the chaos. Because with each chewy, pillowy bite, comes the soothing sensation of stress just melting away. That’s what we call “joyfully chill.”

Strategy Integrated Big Idea TV Social Media Digital/Mobile
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6 Seconds to Chill

Stress isn’t just a modern parenting problem—it’s a tale as old as time. So, for our paid social units, we mined history for some of the most stressed out figures and gave them a taste of what it means to be joyfully chill, too.

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