Putting on Paw Print on Pop Culture

Since 2006, Freshpet has been revolutionizing the way we feed our furry companions. But to remain the fastest growing petfood in the category, Freshpet needed to step up its game. So we put our paw print on pop-culture by partnering with popstar extraordinaire (and proud mamma to FOUR adorable pups), Meghan Trainor.

Famed for her #1 hit, “I’m all about that bass”, Meghan wrote us an original song called
“I’m a Dog Mom” Then we created a tail-waggin’ video, starring Roo, Soca, Biggie and Lilo Trainor. Catchy and unmistakably Meghan, the song was beloved by all those who want the best for their pups.

Striking a Chord with Dog Moms

“I’m a Dog Mom” made ears perk up across the globe, garnering over 171MM total impressions from our two-legged and four-legged fans alike.

Paw Prints Of Love On Social