Small Business Takes Center Stage

Hiscox has been insuring American small businesses for over a century. Even so, the brand struggled to stand out in its battle against behemoths with billion-dollar budgets. But in an industry famed for Kafkaesque phone trees and soulless calculations, we saw an opportunity to introduce a company that strives to see the people behind the policies. Enter our modern twist on a Broadway classic: “There’s No Business like Small Business.” Our mixed-media musicals are a song-and-dance celebration of the small-business spirit—and the one insurance company that shares it. Because when it comes to your business, the show really must go on.