See Things You Could Only Imagine

Washington DC is home to over 70 museums, so when National Geographic needed a launch campaign for its new DC-based museum, it truly had to stand out. Instead of showing photos of our exhibits, like every museum does, we created a campaign that asked people to “imagine” the new exhibits instead. Using only National Geographic’s iconic yellow border and imagination itself as our medium, we created a campaign of over 100 unique placements that transformed spaces around DC into things you could only imagine.