Boring chicken is flying the coop

Not much has changed in the chicken category since, well, the introduction of the nugget. And dare we say, the nugget world has been status quo for years. Until now.

Pilgrim’s, one of America’s largest poultry producers, is changing the game with nuggets bursting with chicken pot pie, cheesy jalapeño, zesty ranch, and more. To launch this wild new lineup, along with its bold, colorful packaging, we came up with an infectiously silly rap song and video: “Put it in a Nugget.” The campaign not only positions Pilgrim’s as innovators, but it even takes a jab at the more “prehistoric” nuggets sitting in the freezer. We’re looking at you DINO NUGS!

Our long form video is running across digital channels along with :15 second cut downs touting each flavor. If you're nostalgic for '90s rap and enjoy the comfort of chicken nuggets, dig this dope ditty.